Vans reaches milestone in broader sustainability goals by tapping into renewable materials and knitted uppers that reduce waste
Vans, the original action sports footwear and apparel brand, is excited to introduce the Vans Circle Vee™, an all-new silhouette that taps into renewable materials that regrow as they are used and a reduced-waste approach — because every little bit helps.
For the Circle Vee, Vans looked at every detail that goes into making a shoe and adjusted where possible. The one-piece knitted natural upper has a classic Vans DNA look and feel and was designed to reduce waste in production compared to Vans’ traditional cut and sew uppers. The upper is stitched directly onto the outsole and is made of 48% organic cotton, 47% hemp, and 5% nylon, while the laces are made from 100% jute natural fibres.
The Circle Vee boasts a brand new EcoCush™ drop in footbed and provides all-day comfort and support with a moulded heel cup and arch shape. The silhouette also ushers in Vans’ EcoWaffle™ outsole made from an all-new rubber compound that utilises natural rubber instead of petroleum-derived synthetic rubber and is obtained from sources that follow proven ethical and sustainable practices that minimise harm and have positive benefits within the natural and social ecosystems in which they operate. This new rubber compound was developed and engineered to maintain the grip and durability for which Vans is known. The Circle Vee is available in natural/gum and dawn blue/gum colour ways.
Vans is committed to taking steps toward a more sustainable future and putting in the effort with the little things. All the small, thoughtful choices made daily—like riding a bike, picking up trash, refurbishing old boards, or hang drying clothes—add up to a big move in the right direction for the ocean and surfers everywhere. With the Circle Vee, Vans is proud to be doing our part.
To support and protect the world’s oceans, Vans will be donating $1 for every Circle Vee product sold—with a minimum of $25,000 donated—to the Tides Foundation to support ocean conservancy.
The Vans Circle Vee is available now at Vans retailers and at Vans.eu. For more information about Vans’ sustainability efforts, visit Vans.eu/Sustainability.
