Dakine has joined forces with women’s surf icon, Kassia Meador, to create a new collection for Spring/Summer 2019. The Dakine x Kassia Collection is an eco-conscious, style-driven range made for and designed by women and inspired by Kassia’s chill vibrations and free-spirited nature.
We spoke to the Dakine team to get more on this colourful collab collection…
Flow Print Snug Fit Snug L/S Rashguard: £30
Built-in UPF sun protection means you can surf longer, and a board short connector helps keep it from riding up. A snug fit complements flatlock seams to reduce chafing.
Flow Loose Fit L/S Surf Shirt: £28
The lightweight surf top extends warm water surf and SUP sessions, the flatlock seams prevent chafing, and built-in UPF sun protection means you can surf longer.
Who is Kassia Meador?
Kassia is a professional surfer turned designer, photographer and entrepreneur with a passion to create sustainable, top quality products for women. Her brand, KASSIA + SURF, offers “low-impact, high-vibe” women’s specific wetsuits with cutting edge psychedelic prints.
Is the vibrant tie-dye print just on apparel?
The Dakine x Kassia Collection also includes headwear, backpacks, surfboard bags, cases, cooler bags and wash bags.
What makes the collection eco-conscious?
The “Dakine x Kassia” packs and bags feature 600D Bluesign® approved recycled materials. The sun apparel also incorporates recycled polyesters with built-in UPF50+ protection.
What’s a key piece to surf in this summer?
The Women’s Flow Loose Fit L/S Shirt (RRP £28) offers comfort, sun protection and freedom of movement in your water sessions. The flatlock seams prevent chafing and built-in UPF50+ sun protection means you can surf longer.
How does Kassia’s vibe match with Dakine’s?
Kassia’s passion to create women’s products that offer sustainability and quality fits perfectly with Dakine’s creed. This is, making top performing, long lasting and reliable products, while appreciating a woman’s sense of style and being respectful with the nature that allows us to enjoy the land and the sea. Dakine understands that these places are more than our playground, they are our sanctuaries where we find escape, freedom and connection, and Kassia shares that view
