Whale Of A Time Clothing was born back in 2015 and is based on the north coast of Norfolk and focuses on easy to wear designs, which feel and look great in the country, city, bar or on the beach.

Passionate about organic fabrics & British design, Whale Of A Time Clothing continue to add further retro inspired designs to their ever expanding collection of sweatshirts, T-shirts, headwear and accessories.

With a growing band of celebrity fans (Including Binky Felstead, Tiff Watson & Joshua Patteron from Made In Chelsea) & style savvy customers joining the retro revolution, Whale Of A Time Clothing continue on their mission to deliver easy to wear pieces which look as good as they feel to wear.


Whale Of A Time Clothing is headed up by young designer Ellie Wales.  SurfGirl interviews Ellie to fine out more about the brand.

Ellie, where are you from and what’s it like there?

From the striking North Norfolk coast. It’s beautiful, rugged and real! Especially in the winter!

Whale of a Time clothing, what’s your brand about?

New British retro inspired clothing brand with a passion for organic fabrics and British design, providing high quality yet affordable clothing for your life

What inspired you to set up the company?

I set the company up to provide unique, high quality yet affordable casual clothing with personality with a retro vibe.

How hard has it been launching your own company?

It was hard launching the brand but you learn as you go along and it couldn’t have been possible without the support and help from my family and the WOATC team.

Who wears Whale Of A Time clothing?

Our clothes are worn by all kinds of people from all walks of life and ages. our customers range from TV celebrities, surfers, kids at uni, skate boarders, in fact anyone looking for relaxed styling and quality finish.

What’s your plans for the future?

Future plans are continue to expand the range and continue to create clothing that people like and make you feel great

What’s your plans for the future?

I love it’s power and energy and being part of that through my water ski-ing and wakeboarding

Describe your life in 5 words

Freedom, Adventure, Spontaneous, Fun and Exciting

Follow Whale Of A Time Clothing here


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