The two global brands reunite for a vibrant new collection inspired by a shared spirit of adventure.
Following the success of their first collaboration, iconic Australian surf brand Rip Curl and Brazilian fashion and lifestyle house FARM Rio reunite for a vibrant new collection, inspired by a shared love of life by the ocean and adventure-seeking.
Bringing together Rip Curl’s technical surf expertise with FARM Rio’s joyful, print-led aesthetic, the collection spans performance surfwear, swimwear, apparel and accessories designed to transition seamlessly from the surf to everyday beach wear.
Bold botanical prints, striking cobalt blues and playful colour clashes feature across the collection. Rip Curl’s Head of Design Tara Doyle expressed how exciting it was to work alongside the FARM Rio team again, building on the creative partnership established in the brands’ first collaboration in 2025.
“It was amazing to see how well our first Rip Curl x FARM Rio collection resonated with customers,” said Doyle. “We’re excited to bring that same energy and performance back, now refreshed with new prints and a vibrant new colour palette.”
The new campaign was shot at one of Brazil’s most fascinating natural phenomena: the Pororoca, a powerful standing tidal wave created when the ocean tide meets the waters of the Amazon River system.
Filmed in Maranhão, Brazil, the campaign follows Rip Curl surfers Sophia Medina and Duda Cesar alongside local talent from Northern Brazil, capturing a striking collision of surf culture and the Amazon landscape. Vibrant prints and colourful wetsuits contrast against lush rainforest and earthy river waters, creating bold imagery that reimagines surfing in one of the world’s most unexpected wave destinations. Fashion photography was captured by Gleeson Paulino, surfing imagery by Júlio Bazanella, and drone footage by Caio Fiorentino.
“The meeting of freshwater and the ocean is the perfect metaphor for the partnership between FARM Rio and Rip Curl,” said Gabriel Oliveira, FARM Rio’s Branding Director. “We went deep into the Amazon rainforest to share a Brazilian story the world deserves to know. That’s how the POROROCA SURF campaign came to life.”
As Certified B Corporations, Rip Curl and FARM Rio continue to share a commitment to reducing their impact on people and planet. The collaboration reflects that shared purpose, combining thoughtful design with creativity, innovation and a mutual appreciation for the natural world.
The FARM Rio x Rip Curl collection launched this August and is available through selected Rip Curl retail stores and online at ripcurl.com, alongside farmrio.eu and selected FARM Rio stores.
