At the heart of the Dryrobe® Warmth Project is a powerful commitment to transform business for the greater good.
Since pioneering the changing robe category in 2010, Dryrobe® has maintained its mission: To spread warmth and connect people with nature to help protect our changing world.
The Dryrobe® Warmth Project aims to provide essential gear to cold-water communities and give back to the people and places aligned with their mission.
From 2018 to 2024, Dryrobe® have donated over £342,000 to causes aligned with its values. In 2024 alone, 1.21% of its revenue was given to environmental and social initiatives.
When you buy a Dryrobe®, you gain essential outdoor gear that connects you with nature, while directly funding the Warmth Project to protect the planet and make the outdoors more accessible for everyone.
We caught up with Dylan Tweedale, Co-ordinator of Dryrobe’s® Social Impact and Warmth Project, to learn more. “At Dryrobe®, the mission is to spread warmth and connect people with nature to help protect our changing world”
“Gideon, the CEO and visionary behind Dryrobe®, created this innovative product out of a genuine desire to share warmth and empower others to appreciate the beauty of the outdoors, regardless of the elements. The Dryrobe® brand has always celebrated outdoor adventures, yet we recognised a sobering truth: not everyone has equal access to these experiences or the support they need.”
“The Dryrobe® Warmth Project was created to make a meaningful change by helping more people get outdoors, in the water, and experience the benefits of nature. It was inspired by messages from people who shared how a Dryrobe® changing robe had a real impact on someone’s life.”
This spirit of genuine connection extends to our core collaborations. To Dryrobe®, these are more than partnerships; they are friendships rooted in genuine connections between brands and partners, where passion for supporting remarkable causes worldwide.
Dylan explains, “So far, it’s been nothing but an incredible journey. For me, it has always been a dream to give back through my work, and it’s no surprise that the emotional impact of this journey has been quite profound”
“The people I’ve encountered along the way have truly left me in awe. In just my first week of working on this project, I was inspired by incredible individuals who possess an unyielding drive to enact positive change. Supporting these organisations is critical as they are performing truly transformative work.”
Dryrobe® has proudly been a B Corp since 2022, marking it a business that does business for good, focusing on the planet and people before profits. “One of the great things about being a B Corp is that it helps us strive to be better as a business in everything that we do”, Dylan explains. “Working for a B Corp feels like I’m working towards a bigger purpose for both people and the planet.”
Gideon Bright, Founder and CEO of Dryrobe, states, “We want to be doing some good, and B Corp is a way of holding ourselves accountable, a way of measuring ourselves, and checking we’re going in the right direction.”
City Surf Project x Dryrobe® 2025
Looking ahead, the Dryrobe® Warmth Project has ambitious and exciting aspirations, according to Dylan. “We aim to expand our network of partners, reaching even more diverse communities and tackling new challenges on a global scale. Our vision is to engage the Dryrobe® community innovatively, developing a shared sense of purpose and encouraging active participation.”
“This feels like more than an initiative; it’s a movement, and we are committed to creating lasting impact for years to come”
