Billabong’s recent homage to the 80’s surf culture, the New Wave edit is dividing opinions but we thought we would share our thoughts on this. We like it.
There we have said it and we’re sure there will be a mixed bag of opinions to follow but we enjoyed the lighthearted throwback to 80’s surfing scene. Some may not agree with us and that’s ok, a difference of opinion is welcomed but we saw this as a fun and very tongue-in-cheek marketing campaign. All the surfers are shredding in the edit and we enjoyed the comical sketch and narrative that followed alongside.
Here’s what Billabong has to say taken from Billabong website:
Billabong has been deeply rooted in surf culture for over 40 years and we are throwing it back by introducing New Wave, a modern take on the iconic surf scene of yesteryear. We are paying homage to the young days of Billabong, when the shorts were short, the bikinis were high, and visors ruled the beach. But no longer are the girls just beach bunnies, bronzing in the sun and watching their honeys ride the waves. This time around, the babes are bold. They are beautiful. And they are rebellious. Nothing and no one stands in their way. Rules don’t apply to them and they laugh in the face of fear. They are wild, they are free, and they are taking over the coast.