Watershed Brand was launched off the back of the successful Watershed Shop concept store which opened in 2012 in Newquay, Cornwall.
Watershed wanted to create a business that was true to the founders interests and pastimes.
“In a world where there were so many emerging companies and business’ we wanted to stand out and try to start, run and develop a business that focused on the values of what we supply. As avid designers and photographers with a love of the outdoors, we created Watershed Shop which became the beginning of a new era of business and a new start in life” (jake patterson co-founder)
Watershed Shop Started selling well know lifestyle brands. The selection of brands were unique in there industry and they also focused on importing products that were not previously available in the UK.
In 2013 they became increasingly focused on products they felt were needed but could not easily be obtained, so started to design, manufacture and test their own products. In early 2015 founders Jake and James decided it was time to launch Watershed as a stand alone brand, offering unique products to a well established customer base that had been built up through the original store in Newquay.
Jake and James (Watershed Shop and Watershed Brand co founders)
The stand alone website launched on the first day of spring 2016 with own brand products and a very well curated selection of accessories that complement the brand. The website is not only a retail store but is also packed with great marketing features, including individual associate pages, look books and detailed pages of the products that they manufacture. They have created a very established looking brand and website to back it up. The marketing and photography is very well executed and the usability of the website is excellent. The site is fully mobile friendly and the navigation throughout the marketing pages and store front make it a very easy place to shop.
If you are a long standing customer of Watershed shop then you will already be aware of the direction of the business, if you are finding them for the first time we are sure you will love what they are doing and will hopefully become a long term fan.
New website watershedbrand.com
