Dryrobe® has today launched a limited edition change robe to celebrate the success of its ongoing partnership with the Royal National Lifeboat Institution (RNLI), which has seen the iconic change robe brand raise more than £340,000 for the charity to date.

£340,000 equates to:
• The cost of a B-Class RNLI Lifeboat
• The annual training costs for 250 lifeboat crew members
• 548 new lifejackets

In the three years to 2025 RNLI launched lifeboats 27,645 times and saved the lives of 1181 people as well as running the RNLI beach lifeguards.

Through the Warmth Project, each Dryrobe® sold becomes a force for good, empowering positive change in people’s lives and the environment. Other beneficiaries include The Wave Project, Team Englands Junior development squad training, and surfing ambassadors Ben and Lukas Skinner, Andrew Cotton, Camilla Kemp, Andrew Cotton, Izzi Gomez, Mini Cho, Cal Major, and Laura Crane.

Dryrobe® donate £1 from every Adult and Kids Dryrobe® Advance and Towel Dryrobe® product sold on the Dryrobe® website.

When announcing the RNLI partnership in October 2022, Dryrobe® pledged to raise £100,000 annually over the course of three years, with that total exceeded in a little over two years. A 12-month extension to the partnership was agreed in March 2023 – halfway through the original term – with Dryrobe® committing to raising the same amount in year four.

To celebrate the overwhelming success of the partnership to date – and to recognise the RNLI’s vital, voluntary, lifesaving work – Dryrobe® has unveiled a RNLI limited edition Dryrobe® Advance which is available to purchase for £175.00 from dryrobe.com.

Only 400 of these limited-edition changing robes are available, featuring a unique colour combination and RNLI branding on the inside. £50 from every sale of this change robe goes directly to supporting the RNLI’s lifesaving work.
Dryrobe® founder Gideon Bright commented: “We’re delighted to launch this limited edition robe in celebration of our fantastic partnership with the RNLI.

“With more than £340,000 raised and counting, we’re proud to have played a part in supporting such an important institution and its lifesaving work. Our ongoing donations will continue to help fund much-needed equipment and training and we encourage those who share our mutual love of the water to do their part by purchasing the robe while available.”

Steve Hulbert, Senior Commercial Partnerships Manager at RNLI said: “As a charity, the RNLI is dependent on donations to fund its lifesaving work. We’re incredibly grateful to Dryrobe® for their ongoing support – £340,000 is a remarkable sum and will help ensure our volunteer lifesavers have the right training and equipment they need to keep saving lives at sea. Their ongoing commitment to sharing vital water safety advice is another way in which they are helping the RNLI to save lives at sea. This limited edition robe is an exciting new offering, with a generous proportion of the sales being donated to the RNLI.”

Click Here To Grab One